It’s weird to think about sometimes, but websites don’t just sprout fully-formed from the morass of the Internet. People build them from the ground up — code, design and all. In this case, I was in charge of copy, of familiarizing myself with the property and portraying it in such a way that matched the brand’s voice, appealed to potential visitors and ranked for SEO. I think I did well; all I know is I hope I get to vacation here some day.
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