GIFs + Statics

Birkenstock, Cornershop, Swet Tailor

First, the companies. Birkenstock makes funky, comfy footwear; Cornershop (now part of Uber) delivers groceries in the U.S., Peru, Brazil, Colombia, and Canada; and Swet Tailor crafts premium athleisure wear for men. Pretty simple, right?

The pair of GIFs below targeted a mid-funnel “consideration” audience, albeit across two market segments — fashion-forward and environmentally conscious. Birkenstock wanted to pitch first-time shoppers on their sandals’ unique silhouettes and dependable build quality. And while they advertised different products, both static images aimed at increasing general awareness of their respective brands.