Retail Emails

Hydro Flask + NatureBox

These two companies make (very) different products: The former specializes in the über-vibrant water bottles beloved by hikers and VSCO girls, while the latter dreams up and distributes “mindful snacks.” At the end of the day, though, both just wanna sell.

Each of the following emails attacks that goal from a distinct angle. With Hydro Flask, I leaned into the company’s outdoor bonafides to write contingency and marketing sends that remained true to their ethos. NatureBox’s brand guidelines offered more wiggle room; that allowed copy and design to really play up the seasonality of Cyber Monday and summer vacation.